Here's a short, 150 word submission to the Sunday Junkie at MMAJunkie.com. We'll see if I make it in this week.
We hear fans talk about the UFC and its aggressiveness towards its competitors in a negative light. We don’t hear how the UFCs “trickle down” promoting helps draw attention to the local circuit, and in turn, local fighters. Take Shark Fights 13. It boasts a large amount of fighters whose names we know due to them being in the UFC. Even though cut, they carry that name value with them from the UFCs national stage. This benefits not only Shark Fights but the undercard fighters. Now Shark Fights will gain more of a following, giving more exposure to the up and coming fighters on its cards. All of this exposure coming from what the UFC has built rubbing off on its fighters, rubbing off on the promotions they work for afterwards and rubbing off on those promotions young future stars, who are after all, the future of the sport.
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